You only get one chance to make a first impression! That saying holds true in just about any situation, but even more so in Real Estate. In a world of instant gratification, and short attention spans, you want photos that will catch the potential buyers attention and draw them in.
Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search?
Staging a home plays a part in this, but it is the photos the potential buyer will see first before they even make an appointment to see the home. Make them fall in love with the house online!
You are also very busy, would you rather be photographing/editing a house or showing other listings to potential buyers?
A 2013 study by Refin shows that homes that were professionally photographed with high-performance Digital Single-Lens Reflex (DSLR) cameras sold faster and for closer to full asking price than those without.
Just having a camera does not mean you know how to use it. I have a welding machine, and while I can weld, I’m far from calling myself a welder.
Drew Larrigan of Redfin, says “the number one thing people get wrong with listing photography is having the mindset that anyone can do it and deliver a beautiful photo,” he said. “There is a lot of behind-the-scenes work you don’t see, capturing layers of multiple images to create one beautiful shot.”
The 2013 Redfin study revealed that professionally photographed homes priced in the $400,000 range sold three weeks faster and for more than $10,000 relative to their list price, than their counterparts with amateur photos.
Ready to take your listings to the next level? Contact me for pricing and availability. The easiest way to reach me is by text at 334.472.4712. I can also be reached by email at brian (at) tannehill photography (dot) com.
